Ten years ago, the Phocuswright Conference theme – Chaos Calls: Navigating the New – suggested that travel and tourism would at some point face a “Significant Surprise.”
We called on businesses to prepare for the possibility that an unknown disruption would upend their operations or challenge their viability.
Of course, this prediction did not point to a worldwide public health crisis that would decimate the travel industry and cripple major economies. And few, if any, travel companies could have prepared for such a startling scenario.
Yet this is where we find ourselves in 2020. Face-to-face with a sweeping global pandemic, companies large and small, some of which were already teetering, simply didn’t make it, or won’t.
Many of those that remain face a long and painful climb back. Those equipped with deep pockets and the agility to traverse a daunting landscape will emerge stronger on the other side. But how long will it take, and what will travel even look like when we get there?
The theme of this year’s Phocuswright Conference – To The Brink And Back - confronts the extraordinary challenges that travel and tourism face, and sheds light on how businesses can ensure their survival.
We invite you to join us in Phoenix or online in November, as we explore the issues and questions that all travel-related companies must address at this remarkable time.
The Phocuswright Conference 2020
Learn more about the thinking behind the theme, registration details and format.