It was June 2014 when Oracle, the IT giant, bought Micros Systems, one of the biggest providers of software and hardware to hospitality businesses. At the time Micros said that about 30,000 of its customers were hotels and casinos.
Today, Oracle rolled out cloud-based versions of those Micros solutions under the name Oracle Hospitality cloud services.
This new suite of tools is one of the promised benefits of the acquisition. Micros had struggled to adapt to the era of software-as-a-service, a sector that's an Oracle speciality.
The new tools take a mobile-first approach. They aim to enable hotel staff to provide guests with services via smartphones and other mobile devices, while using mobile devices (such as Oracle Micros tablets and other major brand tablets and smartphones) on their own for running property management services.
The tools are supposed to make it easier to collect details on guest preferences to build customer profiles and provide better service. For instance, you can ask guests about their dietary preferences, and then customize the room service menu accordingly.
In a move that will catch the eye of revenue management service providers and channel manager providers, Oracle is offering an additional set of tools for managing rates and allocation of room inventory to various distribution channels via its new Distribution Cloud.
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NB: Images courtesy of Oracle.