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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Airbnb finds inspiration in the jungle for new campaign
News / Distribution
Airbnb finds inspiration in the jungle for new campaign
By Linda Fox | February 11, 2016
Competition for the home rental customer is intensifying with all parties trying to reach the consumer... Read More
Expedia claims a strong 2015 thanks partly to its $6 billion in acquisitions
News / Online
Expedia claims a strong 2015 thanks partly to its $6 billion in acquisitions
By Sean O'Neil | February 10, 2016
Expedia released its fourth-quarter earnings report today and said gross bookings jumped 40%, compared... Read More
Slow progress in personalisation as companies prioritise other tech
News / Distribution
Slow progress in personalisation as companies prioritise other tech
By Linda Fox | February 10, 2016
Personalisation is something we will hear a fair bit about this year as organisations break out of the... Read More
Part Two of Two: How a trip planning startup can succeed
News / Distribution
Part Two of Two: How a trip planning startup can succeed
By Viewpoints | February 9, 2016
"Customer acquisition costs" is the phrase trip planning naysayers like to use when explaining why... Read More
How a car rental giant is trying to work with (rather than against) Google
News / Online
How a car rental giant is trying to work with (rather than against) Google
By Kevin May | February 8, 2016
Google does not currently have a dedicated car rental service (similar to hotels and flights), so... Read More
Expedia wants you to visit a Swedish castle (before you actually go)
News / Online
Expedia wants you to visit a Swedish castle (before you actually go)
By Kevin May | February 5, 2016
Expedia has teamed up with the Department of Culture in Malmo in Sweden, to create a Streetview-style... Read More
Expedia takes new approach to China
News / Distribution
Expedia takes new approach to China
By Viewpoints | February 4, 2016
When Expedia sold its interest in eLong to Ctrip and others for $671 million last May, questions were... Read More
Case study: How Adara's data helped Idaho Tourism
News / Online
Case study: How Adara's data helped Idaho Tourism
By Sean O'Neil | February 3, 2016
Adara, a maker of business intelligence software, says it has been recently signing up destination... Read More
SEO alert: Google overhauls its travel search interface for mobile
News / Technology
SEO alert: Google overhauls its travel search interface for mobile
By Viewpoints | February 3, 2016
Another day, another search engine optimization (SEO) wobble. In late January, Google released a major... Read More
Five steps to increase bookings with Facebook remarketing
From Our Partners / Distribution
Five steps to increase bookings with Facebook remarketing
By Sponsored Content | February 3, 2016
Today, more than 70% of travel’s digital ad dollars go to direct response advertising. Intent-based... Read More
Sponsored Content
From Our Partners
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More