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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Five SEO rules for the travel industry
News / Distribution
Five SEO rules for the travel industry
By Viewpoints | February 2, 2016
When it comes to SEO, there are best practices which are universal, immutable laws, and then there are... Read More
Travel Massive launches an industry marketplace
News / Online
Travel Massive launches an industry marketplace
By Sean O'Neil | February 1, 2016
Travel Massive is perhaps best known for its online travel industry meet-ups in dozens of cities... Read More
Five steps to increase bookings with Facebook remarketing
From Our Partners / Technology
Five steps to increase bookings with Facebook remarketing
By Sponsored Content | February 1, 2016
Today, more than 70% of travel’s digital ad dollars go to direct response advertising. Intent-based... Read More
Is the smartphone killing the visitor center?
News / Online
Is the smartphone killing the visitor center?
By Viewpoints | February 1, 2016
Cities and regions keep building and maintaining tourist offices and visitor centers, but do these... Read More
Priceline says goodbye to Shatner (again), claims new strategic direction
News / Online
Priceline says goodbye to Shatner (again), claims new strategic direction
By Kevin May | February 1, 2016
Those with long memories will recall that Priceline has already had a go at killing off its infamous... Read More
Ixigo proves Facebook (not YouTube) is the place for video marketing
News / Online
Ixigo proves Facebook (not YouTube) is the place for video marketing
By Kevin May | February 1, 2016
Sometimes the chaos that is Facebook can actually be a gold mine for travel brands, with even YouTube... Read More
Hyatt tries the guest photo approach to marketing
News / Online
Hyatt tries the guest photo approach to marketing
By Kevin May | February 1, 2016
Hyatt Hotels is to make a major push into the world of user generated marketing with the launch of a... Read More
7 ways hotels can use visuals to spur bookings
News / Online
7 ways hotels can use visuals to spur bookings
By Viewpoints | January 29, 2016
It may be a Captain Obvious thing to say, but hotel visuals are one of the important factors that can... Read More
KLM tries WhatsApp chat, Hyatt sees Messenger results [UPDATED]
News / Technology
KLM tries WhatsApp chat, Hyatt sees Messenger results [UPDATED]
By Sean O'Neil | January 29, 2016
KLM will be the first travel brand to trial a rebooking service via WhatsApp, the messaging app that... Read More
Driverless cars en route to London
News / Technology
Driverless cars en route to London
By Linda Fox | January 29, 2016
Driverless pods similar to those used at Heathrow Terminal 5 could be on the streets of London's... Read More
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Sponsored Content
From Our Partners
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More
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