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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

klook expansion plan
News / Online
Klook on target to hit 60M bookings in 2019, outlines expansion plan
By Jill Menze | September 10, 2019
By the end of 2020, Klook plans to double its headcount from 1,200 to more than 2,500 across 30... Read More
womens leadership c suite
Opinion / Online
Evaluating the C-suite: A dearth of women at the top
By Jamie Biesiada - Travel Weekly  | September 9, 2019
The travel industry is built largely on the backs of women, yet female leadership in the C-suite and... Read More
destination marketing month part 1 dmos
News / Online
Destination marketing, part 1: The evolving - and expanding - role of DMOs
By Mitra Sorrells | September 9, 2019
We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown... Read More
sounding off 31 travel marketing
Interview / Online
Sounding Off: Travel marketers have their work cut out for them - for good reason
By PhocusWire | September 6, 2019
Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting... Read More
trustdata-hotels-online
News / Online
China online hotel channels getting a boost by youth travelers
By Linda Fox | September 5, 2019
China's online hotel platforms are attracting younger demographics with diverse expectations.... Read More
How I Got Here, episode 3 - Polina Raygorodskaya of Wanderu
Interview / Online
How I Got Here, episode 3 - Polina Raygorodskaya of Wanderu
By Kevin May | September 5, 2019
For the third episode, PhocusWire's Kevin May and David Litwak from Mozio chat with Polina... Read More
Glassbox op ed customer experience in aviation
Opinion / Online
Tackling aviation's top customer experience issues through data
By Francesca Pezzoli - Glassbox Digital  | September 4, 2019
Data and digital tools are the basis of a positive customer experience in the airline industry.... Read More
Booking.com, Skyscanner, Ctrip and TripAdvisor join travel sustainability pact
News / Online
Booking.com, Skyscanner, Ctrip and TripAdvisor join travel sustainability pact
By Kevin May | September 3, 2019
The quartet will work together in a series of initiatives to educate, raise awareness and, in their... Read More
Return on Ethics - abandoning high‐pressure sales tactics can make travel marketing better
Opinion / Online
Return on Ethics - abandoning high‐pressure sales tactics can make travel marketing better
By Parry Malm - Phrasee | September 2, 2019
Natural anxieties about travel make consumers particularly susceptible to pressure tactics, with the... Read More
Festicket in double acquisition for Event Genius and Ticket Arena
News / Online
Festicket in double acquisition for Event Genius and Ticket Arena
August 28, 2019
Event Genius is a ticketing and point of sale system for customers, whilst sister brand Ticket Arena... Read More
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
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Get real: The power of combining AI with authentic intelligence
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Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More