Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

SDL AI machine learning content creation

News / Technology

How AI is rewriting content creation for travel

By Mitra Sorrells | April 25, 2018

Content is the foundation of a brand’s interaction with its customers. Whether in the form of a website, mobile app, emails, or a social campaign, the words a brand uses provide both information and... Read More

News / Startups

Culture Trip brings in $80M to build online travel agency

By Kevin May | April 24, 2018

Who said travel content sites were dead in an age dominated by large players such as TripAdvisor and long-standing niche sites already in the market? Read More

Opinion / Distribution

Booking.com will find it just as hard in activities as everyone else

By Douglas Quinby - Phocuswright | April 24, 2018

Last week saw back-to-back acquisitions of two leading reservation systems in the tours and activities sector– FareHarbor in the U.S. by Booking Holdings and Iceland’s Bokun by TripAdvisor. Read More

News / Distribution

Ctrip and AccorHotels expand partnership to enhance services for Chinese travelers

By Mitra Sorrells | April 23, 2018

The more than 300 million registered users that book trips through online travel agency Ctrip will now have more personalized options and service from AccorHotels. Read More

News / Technology

AI analysis, part 4: Digital marketing

By Mitra Sorrells | April 23, 2018

According to the Salesforce’s 2017 “State of Marketing” report, artificial intelligence is the leading technology where marketers expect the most growth in the next two years. Read More

News / Distribution

Booking Holdings buys FareHarbor in push for share of tours and activities

By Mitra Sorrells | April 19, 2018

Booking Holdings has agreed to acquire FareHarbor, a Denver-based software company focused on tours and activities. Read More

booking Olivier Gremillon phocuswright europe

Interview / Online

Phocuswright Europe 2018 Preview: Q&A with Booking.com's Olivier Gremillon

By PhocusWire | April 19, 2018

Ahead of the event, he discusses the need for collaboration among travel players, the transformative power of technology and more. Read More

News / Distribution

Food experiences platform Eatwith partners with five Chinese travel providers

April 18, 2018

Travelers that use any of China’s five largest online travel sites now have direct access to book food experiences offered by Eatwith in cities around the globe. Read More

News / Online

Marriott ramps up tours and activities, new loyalty program plays a role

By Kevin May | April 18, 2018

Plenty of attention on Marriott this week as it introduces a new loyalty package - but other efforts to coincide with the launch illustrate a maturing of another sector. Read More

News / Distribution

Machine learning drives 50% increase in flight bookings for eDreams ODIGEO

By Mitra Sorrells | April 17, 2018

Barcelona-based eDreams ODIGEO reports a significant boost in business since it began using machine learning technology to personalize offers for travelers. Read More

News / Technology

Sabre sharpens tools for hoteliers with new guest-focused property hub

By Jill Menze | April 16, 2018

Sabre’s newly outlined vision to reshape the business of travel includes not only solutions for its airline customers, but also for hoteliers. Read More