Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Why OTA share of experiences is so low
Opinion / Distribution
Why OTA share of experiences is so low
By Douglas Quinby - Arival | April 10, 2026
Douglas Quinby, the co-founder and CEO of Arival, shares some truth about sizing the global travel experiences sector. Read More
TPConnects adds MCP layer to Iris content platform
News / Distribution
TPConnects adds MCP layer to Iris content platform
By Michael B. Baker | April 8, 2026
With its MCP layer, airline content can be turned into machine-readable protocol that is easy for AI agents and automated tools to understand. Read More
Kayak's Peer Bueller and Matthias Keller on what's ahead for the tech giant
News / Technology
Kayak's Peer Bueller and Matthias Keller on what's ahead for the tech giant
By Robert Silk - Travel Weekly | April 7, 2026
Kayak's newly appointed CEO Peer Bueller is overseeing an AI transformation at the metasearch brand. Read More
Chinese OTAs deploy AI for global push
News / Technology
Chinese OTAs deploy AI for global push
By Phocuswright Research | April 7, 2026
Chinese AI services are not just following this global path, they are transforming interactions with consumers—and delivering a high degree of itinerary control to users.  Read More
AI pulls travel brands deeper into commerce media
News / Technology
AI pulls travel brands deeper into commerce media
By Matthew Parsons | April 7, 2026
As AI compresses the path to purchase, travel brands are expanding commerce media to capture high-intent demand. Read More
PhocusWire's travel tech news briefs: Amex GBT, Google, Agoda and more...
News / Technology
PhocusWire's travel tech news briefs: Amex GBT, Google, Agoda and more...
By PhocusWire | April 3, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Travel funding deal volume hits new low in Q1 2026
News / Startups
Travel funding deal volume hits new low in Q1 2026
By Linda Fox | April 3, 2026
Travel startup funding was mostly made up of Series A rounds in Q1 2026, with total investment sinking lower compared to the same period in 2025. Read More
Acai Travel, Lumo bring predictive disruption tech into AI service workflows
News / Technology
Acai Travel, Lumo bring predictive disruption tech into AI service workflows
By Cathy Walsh | April 2, 2026
The integration enables TMCs, OTAs and airlines to prioritize impacted travelers, automate rebooking tasks and communicate across channels as disruption volumes increase.   Read More
Travel marketing's AI identity crisis
News / Technology
Travel marketing's AI identity crisis
By Morgan Hines | April 2, 2026
Industry leaders at Phocuswright’s Travel Marketing AI Summit shared varying perspectives on the future of the funnel. Read More
CEO Spotlight: Nishank Gopalkrishnan of Dreamlines
Interview / Online
CEO Spotlight: Nishank Gopalkrishnan of Dreamlines
By Linda Fox | April 1, 2026
Nishank Gopalkrishnan stepped into the CEO role at Dreamlines in mid-2025. He has spent time getting to know the cruise sector and opportunities to grow the business. Read More
Fliggy launches "flyai" travel skill for AI agent workflows
News / Technology
Fliggy launches "flyai" travel skill for AI agent workflows
By Cathy Walsh | March 27, 2026
The plug-and-play skill enables developers to embed travel booking into AI agents without complex integration. Read More
Independent hotel reliance on OTAs increased in 2025
News / Distribution
Independent hotel reliance on OTAs increased in 2025
By Linda Fox | March 25, 2026
A Cloudbeds report revealed an increase in the share of bookings for independent properties going to OTAs in 2025. Read More
MakeMyTrip partners with Mastercard on AI travel concierge
News / Online
MakeMyTrip partners with Mastercard on AI travel concierge
By Linda Fox | March 23, 2026
The service, which is called Lifestyle Navigator, aims to offer a personalized experience, by combining MMT’s travel marketplace and trip planning assistant Myra with Mastercard’s AI capabilities.  Read More
Winning in attractions: Innovation, personalization and the travel experience economy
News / Technology
Winning in attractions: Innovation, personalization and the travel experience economy
By WIT | March 18, 2026
Trip.com Group is leveraging technology to grow its travel experiences business. Read More
Capital One launches standalone travel app, brings tech in-house
News / Technology
Capital One launches standalone travel app, brings tech in-house
By Cathy Walsh | March 17, 2026
The mobile app enables cardholders to redeem rewards, book travel and receive real-time trip updates in one place.   Read More
The Phocuswright Conference 2026