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Everything you need to know about content marketing for hotels

By Viewpoints | July 15, 2014

The hospitality industry remains extremely competitive, especially since OTAs have managed to capture the lion’s share of web traffic. To establish and maintain a competitive advantage in this comp... Read More

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How an online travel guide survived ten years in a fiercely competitive landscape

By Karthick Prabu | July 15, 2014

South East Asia-focused online travel guide Travelfish turned ten this month, a milestone given the numerous blogs and other services which have come and gone in the meantime. As stalwarts such as... Read More

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FlatClub releases live bidding feature for shared spaces and rentals

By Nick Vivion | July 15, 2014

FlatClub, the London-based peer-to-peer rentals engine (TLabs here), now offers a new way to book shared spaces and rentals. LiveDemand reverses the way that P2P rentals operate, so rather than the... Read More

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How a restaurant worked out why it was getting bad online reviews

By PhocusWire | July 14, 2014

MARKETING: There are all sorts of fancy bits of technology now in place to give travel brands some understanding of their performance via online reviews. But one restaurant went back to basics and u... Read More

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Updated analytics and advertising options on Twitter and Facebook

By Nick Vivion | July 14, 2014

The past few days saw two significant updates for advertisers from Twitter and Facebook, which are relevant to all social media marketers. Twitter analytics vastly improved Twitter continues to... Read More

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Startup update: Roadtrippers rolls out new UX with updated, modern look

By Nick Vivion | July 14, 2014

Road trip startup Roadtrippers has a new user interface, which includes an updated, modern look for the main interactive map. The startup has angled to make the map seem unique with its font and co... Read More

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Ctrip enters Korean market, Booking.com TV ad for Germany, Leonardo gets visual with Trivago, and more

By PhocusWire | July 14, 2014

This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality for July 2014. Monday 14 July 2014: Ctrip launches in Korean market Ctrip, China-based onl... Read More

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Travel mass marketing is so last season - personalisation is the only way to go

By Viewpoints | July 14, 2014

Let’s get personal for a moment. The days of marketing to mass groups are are on their way out. Companies have shifted focus of customer interaction and messaging to the individual customer through... Read More

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Rocketrip adds a further $3m to drive sales and recruitment

By Linda Fox | July 14, 2014

Travel management platform Rocketrip has gained a further $3 million in funding from existing investors Canaan Partners and Genacast Ventures as well as new participants including CrunchFund. The s... Read More

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Startup pitch: 30K helps travellers earn more miles when they book a flight

By Karthick Prabu | July 14, 2014

30K enables online travel service provides such as OTAs and metasearch engines to display air miles for every flight result displayed to users. The US-based company has created a rules engine and A... Read More

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Vayant looks to further growth as Lufthansa takes minority stake

By Linda Fox | July 14, 2014

Vayant Travel Technologies has received undisclosed investment from Deutsche Lufthansa with the airline taking a minority stake in the business. The real-time flight search and pricing platform say... Read More

News / Technology

Groupon splits with Expedia, launches Getaway Tonight [UPDATED]

By Nick Vivion | July 11, 2014

UPDATE: Groupon has reached out to clarify that the Expedia partnership continues as a supply partner for the brand's Market Picks inventory. This supply comes from the brand's status as an affiliate... Read More

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The Airbnb Effect shows everyone should be investing in the sharing economy

By Viewpoints | July 11, 2014

Every week it feels like there is a yet another senior figure in the hotel industry commenting on the spectre that is Airbnb. The earlier tirades against the unfairness of it all, taxes being avoid... Read More

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Booking.com to change One Room Left tool after advertising regulator rap

By Linda Fox | July 11, 2014

Booking.com says it will make minor changes to its website after an appeal board upheld a recommendation made back in April by the Dutch Advertising Committee (RCC). At the time a Dutch media outle... Read More

News / Technology

Olacabs raises $42 million, allocates over a third to buy cars for drivers

By Karthick Prabu | July 11, 2014

Taxi aggregator Olacabs has raised a $42 million Series C investment from Hong Kong-based hedge fund Steadview Capital and venture firm Sequoia Capital. Existing investors in the India-based compan... Read More

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