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Switzerland revs up digital marketing to counter currency shifts

By Sean O'Neil | March 24, 2015

Switzerland Tourism faces a currency problem. Since January, the value of the Swiss franc has risen sharply, while the value of the euro has fallen correspondingly. This one-two punch may lead to a dr... Read More

News / Online

How Expedia makes Scratchpad addictive: Electrodes are the new A/B tests

By Sean O'Neil | March 24, 2015

It is well known that Expedia Inc., the online travel titan, does thousands of tests on users of its websites to find out what does, and doesn't, work. In so-called "A/B testing," the company presents... Read More

News / Technology

New Apple Maps streaming patent could prove useful in travel

By Nick Vivion | March 24, 2015

Apple received a patent that could provide some new ways of streaming location and mapping to different groups. The idea is basically that location sharing could be used within a mapping applicatio... Read More

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Exactly how many Facebook fans were lost by hotels in the Great Purge?

By Nick Vivion | March 24, 2015

Facebook's Great Purge came to a close last week, and many brands experienced precipitous drops in total likes as the social network removed deactivated or memorialized Facebook pages from counts. So... Read More

News / Online

Why visual content can damage a travel brand

By Viewpoints | March 24, 2015

Even beyond the debate over distribution, as a hotelier, marketing your property to consumers is essential. And one of the best ways to show off a hotel is with visual content. NB: This is an an... Read More

News / Technology

The What, Where and Who of marketing to millennials

By PhocusWire | March 24, 2015

You often read articles that say 'Millennials are lazy' and want stuff for nothing, but that they are also a golden opportunity.... Read More

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Startup pitch: Vidtur offers travelers localized video guidebooks

By Sean O'Neil | March 23, 2015

Vidtur is not the first startup to offer professional video travel reviews in multiple languages about the world's top destinations. It currently has 700 videos, all produced by the company, covering... Read More

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Hilton loyalty program site was vulnerable to password-free hacking

By Sean O'Neil | March 23, 2015

Cybersecurity professionals voiced concerns about vulnerabilities in the website system for Hilton Honors, the global hotel chain's loyalty program. The weakness could have opened the door to theft of... Read More

News / Online

Could Gyroscope become a new super channel for travel marketers?

By Nick Vivion | March 23, 2015

There's a new kid on the block in travel and she doesn't even know that travel is watching. It's a seamless sharing application called Gyroscope, which integrates various online platforms and perso... Read More

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Picture evidence, please - the new rules of the social media era

By PhocusWire | March 23, 2015

The cultural premium now placed on recording and broadcasting one’s life and accomplishments means that social media has a problem.... Read More

News / Distribution

Are OTAs doing enough to capture consumer attention early in the purchase funnel?

By Nick Vivion | March 23, 2015

OTAs must do more to capture consumer attention earlier in the travel purchase decision funnel, says new research by Millward Brown Digital. OTAs have been buying share through advertising since th... Read More

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Obsessive or on-the-ball? Three out of five travel businesses check reviews immediately

By Kevin May | March 23, 2015

There are now very few in the travel industry who think reviews do not play a role in consumer choice - but how seriously do product owners take it? Quite a lot, it would appear. TripAdvisor say... Read More

News / Technology

Uber looks local to boost India expansion

By Linda Fox | March 23, 2015

Uber has formed a 'strategic partnership' with India's Times Internet to help grow its presence in the destination. A statement from Uber describes the deal as a marketing partnership and adds that... Read More

News / Distribution

Checkfront checks in with $800,000 debut fund raise

By Kevin May | March 23, 2015

Checkfront has raised $800,000 has ended five years of self-funding since launch with a first capital-raising effort. The Canada-based company, which creates cloud-based booking tools for tours and... Read More

News / Online

Surprise! Airbnb comes in dead last as Millennials' preferred accommodation

By Nick Vivion | March 20, 2015

It's not often that hotels have something to celebrate when it comes to the sharing economy, but a recent survey of Millennials placed Airbnb dead last as a preferred accommodation type. The result... Read More

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