NH seeks digital transformers, Barcelo goes dynamic via Expedia, and more...News / OnlineBy PhocusWire | July 17, 2017Share This article was originally published on This is a roundup of product news and announcements related to travel marketing in July 2017.Tuesday 18 July 2017:NH seeks digital transformers The hotel company is looking for any established company or startup with "innovative digital and technological solutions" to improve the guest experience. Submissions will be shortlisted to 25 companies who will then make a 15-minute pitch to senior executives from NH in October.Barcelo goes dynamic via ExpediaDynamic packaging technology from Expedia is powering Barceló Hotel Group's website following the signing of a strategic technology partnership, Dragon Trail to steer Hurtigruten in China The Norwegian exploration and polar cruise specialist will work with Dragon Trail Interactive to target Chinese consumers directly. Dragon Trail will run its Weibo and WeChat accounts and revamp its consumer-facing website. Dragon Trail will also help Hurtigruten’s existing trade partners in China develop digital solutions to drive third-party sales.Monday 10 July 2017:IAG looks to Spain for accelerator The BA and Iberia owner is launching its second accelerator programme. This time the programme will be based in Spain, and its working with consulting company, Cink Emprende, to find investment and create partnerships with start-ups. The first initiative, Hangar 51, launched last October.