MARKETING: Content marketing is the buzz phrase on the lips of many a digital specialist (or guru) over the past few years. But, typically for a reasonably youthful discipline, best approaches to take are often varied and frequently contradictory. Read more on Jeffbullas.com.
In a dark cave called Google, 600 mathematicians with PhDs recently flicked another of their many switches. They let the Hummingbird update to their search engine algorithms loose.
Their goal? Make finding information with their search engine a great user experience for billions who use their search engine to find "content" that excites and salivates the senses.
Content is the lifeblood and cornerstone of the knowledge web that is driven by search and social networks. It doesn’t matter if you are are focused on social media marketing or search marketing, contagious content needs to be woven into your overall marketing strategy.
Voilà, content marketing.
Read more on Jeffbullas.com
NB:Ten commandments image via Shutterstock.