DEVICES: So you've built an application (or two) for Apple and Android devices, the mobile website is beautifully responsive and traffic through devices is soaring. But why are users failing to convert their activity into bookings in the same way as those using desktop machines? Read the full story on SearchEngineWatch.
It's no secret mobile usage is up, and brands are experiencing more and more visits to their website from mobile devices like smartphones and tablets. But are they converting?
In a new report, data shows mobile traffic to sites is up 125% since 2012; yet, certain industries are seeing more traffic and conversions from mobile users than others.
The study showes which sectors specifically had significant growth in mobile traffic when compared to desktop. Topping the charts was software and technology, financial services and the real estate sectors.
Read the full story on SearchEngineWatch
NB:Tortoise hare image via Shutterstock.