DEVICES: One reality in modern marketing - especially in the mobile world - is around trying to narrow the gap between the message and conversion. So how do marketers persuade potential customers to take glancing momentarily at content to the next stage? Read the full story on 60SecondMarketer.
Marketers all have the same fear: hammering away at their marketing campaigns without any change in success.
They try adjusting posting frequency, segmenting a targeted audience differently or introducing new channels, but just can’t seem to generate results.
Why? Well, stepping up a marketing game all comes down to the Call to Action (CTA).
Read the full story on 60SecondMarketer
NB: Mobile button image via Shutterstock.