Another week, another major study into the search and shopping behaviour of so-called millennials for their travels.
The latest research comes from Yahoo Advertising which surveyed almost 1,500 travellers in the US to ask about their leisure travel, activities and the role of online travel content as an influencing factor on decision making.
The results are pretty interesting:
1) Research behaviour
Whilst most Millenmeials research travel plans online using a desktop device, 75% also use a mobile... (click image for larger format)
2) Mobile bookings
Bookings take place on desktop devices, but half are booking travel on mobile devices... (click image for larger format)
3) Product types
More than three-quarters (78%) of consumers research online travel content and/or activities before booking a trip, with these activities the most popular types... (click image for larger format)
4) More product types
Unsurprisingly, it is destination and activities which get the lion's share of eyeballs when it comes to digesting content online
5) Media types
80% of millennials look at travel articles and photos online, while two-thirds are viewing video... (click image for larger format)