Marketing

News / Technology

Tailoring the user experience: Personalization, customization or individualization?

By Phocuswright Research | May 9, 2019

Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More

News / Online

Q1 growth slows for vacation rentals as Expedia Group realigns business for long-term

By Mitra Sorrells | May 2, 2019

Expedia Group bookings were up 8% in the first quarter of 2019, but only 5% in its vacation rental businesses, now consolidated under the Vrbo brand. Read More

Opinion / Online

Four steps to personalize the traveler's path to purchase

By Jay Radia - Yieldify | April 25, 2019

By taking a data-driven approach to the customer journey, travel businesses can better recognize intent signals to personalize the journey to users as they browse. Read More

News / Online

Middle Eastern travel marketers see Amazon as biggest disruption threat

By Mitra Sorrells | April 17, 2019

Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More

News / Online

Lastminute.com Group now also a media company, offers out marketing services

By Linda Fox | April 15, 2019

Lastminute.com Group launches Forward as an independent media business. Read More

Opinion / Online

Why travel marketers are embracing visual storytelling

By Stephen Taylor - Sojern | April 11, 2019

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More

Opinion / Online

Marketing buzzwords are powerful ... if you know the customer

By Matt Walker - LikeWhere | April 10, 2019

"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More

News / Online

Guest reviews, room price more valuable than brand name in hotel selection

By Mitra Sorrells | April 9, 2019

According to Expedia Group, room price and guest reviews and ratings are more important than brand when consumers shop hotels. Read More

News / Online

Booking.com speaks out on its private accommodation ambitions

By Jill Menze | April 9, 2019

Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More

News / Online

Middle East, part 1: How a young, digital-savvy population is impacting travel

By Mitra Sorrells | April 8, 2019

In part one in our series on the Middle East, we look at how the region's young and connected consumers are changing the travel landscape. Read More

Interview / Technology

Sounding Off: Personalization can be a great equalizer

By PhocusWire | April 5, 2019

Being able to spot trends within a small business's customer data does not take a huge amount of expertise, nor does it take huge amounts of investment. Read More

Opinion / Technology

Customer data platforms in travel: Worthy of the hype?

By Valerio Fuschini - Carlson Wagonlit Travel | April 4, 2019

With the increasing competition for customers, TMCs are crying out for cross-functional windows into traveler data, but are customer data platforms the answer? Read More

Interview / Startups

STARTUP STAGE: Miles is a universal transportation rewards program

By Mitra Sorrells | April 3, 2019

Miles is a loyalty platform that automatically rewards consumers for their daily movement, such as walking, biking, riding in a car or traveling by plane. Users can redeem rewards with Miles’ more than... Read More

News / Online

Google is at a crossroads with its ambitions in travel

By PhocusWire | April 3, 2019

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

From Our Partners / Online

Why travelers expect brands to deliver an omnichannel experience from start to end?

By Íñigo Valenzuela - Smartvel | April 3, 2019

It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Read More

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