Marketing

News / Online

What's on the minds of 600+ travel marketers? Personalization - and Facebook

By Jill Menze | February 21, 2019

Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More

News / Online

Ctrip expands its "Hotel University" training program to hoteliers worldwide

By Mitra Sorrells | February 21, 2019

The travel giant is growing its in-person marketing training - dubbed Ctrip Hotel University - to hotels outside China. Read More

Opinion / Online

The mobile-first world holds tremendous revenue potential for hoteliers - here's why

By Max Starkov - HEBS Digital | February 20, 2019

As the travel planning process increases in complexity, hoteliers need to find ways to engage their best potential guests across multiple touch points and across all devices, especially mobile. Read More

News / Startups

China, part 3: The state of the travel startup ecosystem

By Mitra Sorrells | February 19, 2019

William Bao Bean of SOSV, Lio Chen of Plug & Play and Margaret Feng of Ctrip's Oasis Lab talk to us about China's startup ecosystem. Read More

News / Distribution

TourRadar works with Google Zoo for unusual multi-continent tour contest

By Mitra Sorrells | February 18, 2019

TourRadar's "Tour the World" campaign, with help from Google Zoo, is intended to introduce a new audience to its services as an online travel agency for multiday tours. Read More

Opinion / Online

Regulators vs. online travel agencies - a level playing field coming for hotels?

By Sam Weston - 80 Days | February 14, 2019

Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More

News / Online

TripAdvisor credits “reinvigorated” hotel segment, sees growth in experiences and restaurants during 2018

By Mitra Sorrells | February 13, 2019

TripAdvisor reports improved hotel segment profitability and growing experiences and restaurants for 2018 financial results. Read More

Opinion / Technology

Why customer data platforms hold immense potential for travel companies

By Jim Price - MParticle | February 13, 2019

For travel companies, a CDP can add significant agility and resilience to infrastructure and organization, reduce operating costs and provide the necessary controls for proper data governance. Read More

News / Online

Travel websites losing billions as shoppers abandon purchases

By Linda Fox | February 11, 2019

An eye-watering estimate of $2.4 billion was lost in online revenue on websites during the fourth quarter of 2018. Read More

News / Online

Expedia reports double-digit growth in key metrics in 2018, continues international push

By Mitra Sorrells | February 8, 2019

Expedia Group turned in strong figures for 2018 as it looks to continuing strengthening its product in new international markets. Read More

News / Online

Online travel agencies under spotlight from regulators and academics over hotel strategies

By Kevin May | February 6, 2019

Booking.com and Expedia agree to cooperate with a set of guidelines regarding the portrayal of discounts, availability and influence of commissions on rankings. Read More

News / Online

What should the travel industry understand about China in the Year of the Pig?

By Kieron Branagan - OpenJaw Technologies | February 5, 2019

Take a deeper look at what’s going on away from the geopolitical headlines, and marketers will understand how trends in China are going to eventually affect us all. Read More

News / Online

China, part 1: The big (and getting bigger) picture

By Mitra Sorrells | February 4, 2019

Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More

News / Online

Shifts in demographics, desired features drive cruise marketing strategies

By Mitra Sorrells | January 31, 2019

Data from MMGY Global points to growing interest in cruising among younger travelers and also a shift in features that influence purchase decisions. Read More

Opinion / Technology

Bitter roots, sweet fruit - the current state of marketing automation in hospitality

By Simone Puorto - Simone Puorto Consulting | January 30, 2019

Hotels are skeptical about investing in marketing automation for economic and cultural reasons, but doing so is necessary to get closer to customers. Read More

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