Marketing

News / Online

What you can learn from three of the most inspirational travel campaigns of 2018

By Expedia Group Media Solutions | January 30, 2019

We share some of the award‐winning digital ad campaigns that effectively tapped into strategic media collaborations to achieve business goals and unlock innovative potential. Read More

Cruise series part 4 digital marketing NCL

News / Online

Inside cruise, part 4: The marketing mix

By Mitra Sorrells | January 28, 2019

Norwegian Cruise Line chief marketing officer Meg Lee shares her thoughts on social media, paid search, content curation and how emerging technologies can be used in cruise marketing. Read More

Opinion / Distribution

Airline distribution in 2030, part 2: Four scenarios for the future

By Mario Gavira | January 25, 2019

Who wins - the tech giants, existing intermediaries, airlines, lawmakers or something else? Four possible patterns are analyzed here in part two. Read More

Opinion / Technology

What's next for intent data in the travel industry?

By John Ardis - Conversant | January 21, 2019

As the booking process has been simplified and personalized, the travel industry hasn't been nearly as fast to harness technology for people-based marketing. Read More

News / Technology

Urban Airship acquires Accengage for Europe mobile marketing push

By Linda Fox | January 16, 2019

Urban Airship has acquired Accengage to boost its mobile marketing capabilities and strengthen its presence in Europe. Read More

News / Online

Pinterest creates “travel personas” to help marketers drive conversions

By Mitra Sorrells | January 15, 2019

Pinterest has developed discrete user personas to help travel brands target their marketing campaigns to its 250 million monthly users. Read More

Interview / Startups

VIDEO: AllSeated - Summit pitch at Phocuswright 2018

By Kevin May | January 10, 2019

Genuine virtual reality that provides venues with a claim to have the highest ROI in the history of event technology. Read More

Interview / Technology

In The Big Chair - Arnold Donald of Carnival Corporation

By Mitra Sorrells | January 9, 2019

Arnold Donald, CEO of Carnival Corporation, shares his thoughts on the cruise distribution landscape, how technology is improving the guest experience and advice on what makes a good leader. Read More

News / Technology

Inside cruise, part 1: Keys to the sector’s smooth sailing in the future

By Mitra Sorrells | January 7, 2019

In many ways, cruise is the outlier of the travel industry. While more travelers are turning to digital sources to book their travel – Phocuswright’s U.S. Online Travel Overview 2018 predicts online... Read More

News / Distribution

RedAwning eyes boost for multi-unit properties through Google Hotel Ads

By Linda Fox | January 2, 2019

Vacation rental specialist RedAwning has launched Google Hotel Ads for the multi-unit properties on its expanding portfolio. Read More

News / Online

Bots, personalized offers will shape younger traveler habits in 2019

By Jill Menze | December 31, 2018

Younger travelers are keen to engage with bots and are more likely to be swayed by personalized offers as they head into 2019. Read More

News / Technology

VIDEO: Hotels and doing the simple things first with tech

By Kevin May | December 27, 2018

Hotels face battles on multiple fronts - but it's not just the obvious competitive elements that give them the biggest challenges. Read More

News / Technology

A review of 2018, a preview for what's next: Artificial intelligence in travel

By Mitra Sorrells | December 27, 2018

To explore what lies ahead for AI in relation to travel, we solicited input from IBM’s global managing director for travel and transportation, Dee Waddell, and from Mark Holt, chief technology officer... Read More

News / Technology

Simpleview acquires travel software provider JackRabbit Systems

By Mitra Sorrells | December 21, 2018

Arizona-based Simpleview, which provides CRM, CMS, website design, digital marketing, revenue generation and mobile technologies, to more than 900 travel, tourism and convention marketing customers on... Read More

Opinion / Online

Digital actions for every travel company in 2019

By Jon Reay - RewriteDigital | December 21, 2018

Digital will continue to transform travel in 2019. You may still be selling holidays, flights or accommodation but the way you do so has significantly shifted and will keep doing so. Read More

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