Marketing

Day Two of Ten - Using online video to market travel
By Kevin May | October 20, 2009
Perhaps a blindingly obvious approach when thinking about online video to push a travel brand is to partner with someone with a reasonable amount of success already under their belt. But it isn't that... Read More
Day One of Ten - Using online video to market travel
By Kevin May | October 19, 2009
Perhaps the biggest obstacle to overcome is that of high expectations. YouTube et al have secured a place in the hearts of marketers and other brand specialists by virtue of their ease of use and... Read More
Disney Cruise Line in new/old twist on social marketing
News / Online
Disney Cruise Line in new/old twist on social marketing
By Dennis Schaal | October 7, 2009
I'm minding my own business and in pops the e-mail pitch from Disney Cruise Line. I went on a Disney Cruise last year, so the cruise line knows where to find me electronically. Anyway, this e-mail... Read More
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