Marketing

News / Online

Travel commercials at Christmas - the good, the bad and the ugly

By Kevin May | December 18, 2009

The festive period in many countries is the calm before the storm in terms of major booking months for summer holidays in the Northern Hemisphere. This doesn't stop travel providers across the world... Read More

News / Online

DMOs and mobile - there is hope for them yet

By Stephen Joyce | December 17, 2009

In recent months there has been plenty of discussion about some of the opportunities that DMOs have when it comes to the mobile space. I also discussed how destinations have the leg up when it comes to... Read More

News / Online

Will Coca-Cola's Expedition 206 be an empty message in a bottle?

By Dennis Schaal | November 23, 2009

Coca-Cola has embraced social media with its Expedition 206 campaign, and the company has been getting lots of positive press from the likes of Advertising Age and Jaunted, for instance. The idea behind... Read More

News / Online

Tnooz List: First Tweet from 50 travel companies

By Kevin May | November 16, 2009

Doubts continue over the long term relevancy of Twitter as a meaningful tool to promote product or engage customers - but travel firms across the world have embraced it with open arms. So what happened... Read More

Round-Up - Using online video to market travel

By Kevin May | October 29, 2009

Tnooz's ten-part series Using Online Video to Market Travel concluded this week. Each day we featured a different approach to making the best use of filming, online portals, different techniques and... Read More

Day Ten of Ten - Using online video to market travel

By Kevin May | October 28, 2009

So, finally. Ask many people why they visit online video sites and often enough many will say to look at funny clips that were sent to them from friends or colleagues. The viral nature of such clips is... Read More

Day Nine of Ten - Using online video to market travel

By Kevin May | October 27, 2009

Back to professionally produced video content for third parties. Cathy Bartrop of travelguru.tv says the days of a big budget producers - say, for example, a TV channel - coming along with a huge film... Read More

Day Eight of Ten - Using online video to market travel

By Kevin May | October 26, 2009

Nobody likes a show-off, but when a travel company has a dedicated department for creating what can be loosely described as "other cool stuff", then online video is clearly the best way of showcasing... Read More

Day Seven of Ten - Using online video to market travel

By Kevin May | October 25, 2009

The most successful marketing campaigns seem inevitably to always feature some kind of mascot - whether it's a logo, animal, celebrity, or simply an object. Perhaps one of the more bizarre yet effective... Read More

Day Six of Ten - Using online video to market travel

By Kevin May | October 24, 2009

User generated content isn't just negative reviews, edgy opinions and often poorly put together multimedia - contrary to the still reasonably popular belief of many travel companies. But while text... Read More

Day Five of Ten - Using online video to market travel

By Kevin May | October 23, 2009

It has taken a while but the idea that TV and the web are fundamentally different channels is narrowing. With this in mind it is imperative that travel brands using TV for advertising create their own... Read More

Day Four of Ten: Using online video to market travel

By Kevin May | October 22, 2009

Taking the professional route to produce online video can be daunting - not least because it is naturally going to more expensive compared to some of the examples from Day One. Crews are needed,... Read More

News / Online

Day Three of Ten - Using online video to market travel

By Kevin May | October 21, 2009

Video portals such as the omnipresent YouTube have allowed travel companies and organisations of all shapes and sizes to push their identity to run alongside their content. So whereas in the past a... Read More

Day Two of Ten - Using online video to market travel

By Kevin May | October 20, 2009

Perhaps a blindingly obvious approach when thinking about online video to push a travel brand is to partner with someone with a reasonable amount of success already under their belt. But it isn't that... Read More

Day One of Ten - Using online video to market travel

By Kevin May | October 19, 2009

Perhaps the biggest obstacle to overcome is that of high expectations. YouTube et al have secured a place in the hearts of marketers and other brand specialists by virtue of their ease of use and... Read More

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