TV advertising is clearly the new black - or at least it is throughout many parts of Expedia Inc where a new ad for Hotels.com is being launched in the UK this week.
The ad features the voice of Martin Clunes, who some will remember from TV sitcom Men Behaving Badly and drama Doc Martin.
httpv://www.youtube.com/watch?v=Ryb-WSSBbYw
Marketing officials at Hotels.com say the ad will run on the main UK commercial networks as part of a three-part strategy, the final segment coinciding with the FIFA World Cup in South Africa.
The launch of the Hotels.com ad comes just weeks after mothership Expedia began rolling out its Building Blocks ad across Europe, voiced in the UK by another comedy writer and actor, David Mitchell.