Marketing

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Humans drool, technology rules, or vice versa?

By Stephen Joyce | June 1, 2010

Technologies such as global distribution systems, reservation platforms, accounting software, CRM, CMS, and other hardware and software innovations have helped reduce the workload and increase the... Read More

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TLabs Showcase - SiteValet

By Stephen Joyce | May 24, 2010

TLabs Showcase focus on startups featuring Canada-based SiteValet. Read More

Travel technology marketing is not what it used to be

By Kevin May | May 21, 2010

Gone are the days when a technology firm like Amadeus or any of the other global distribution systems would appear at a handful of exhibitions or run print advertising in trade magazines. Read More

Does Twitter have an in-built problem for travel company branding?

By Kevin May | May 20, 2010

A list of the top 20 brands mentioned on Twitter in April 2010 featured companies of all shapes and sizes - from media and technology to clothing and coffee - but unfortunately not a travel firm in... Read More

Location-based mobile services bolstered by acceptance of advertising

By Kevin May | May 18, 2010

The secret sauce for many location-based apps is the hope that users will be willing to have revenue-generating advertising streaming into services as well. Read More

Hotels.com follows the mothership with celebrity-voiced TV ad for the UK

By Kevin May | May 17, 2010

TV advertising is clearly the new black - or at least it is throughout many parts of Expedia Inc where a new ad for Hotels.com is being launched in the UK this week. Read More

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Travelocity buzzing after success of Roaming Gnome on Chatroulette

By Kevin May | May 13, 2010

Some consider Chatroulette as either The World's Newest Freakshow or a marketing opportunity too good to miss - Travelocity says it belongs in the latter camp. Read More

Expedia drops the blocks for debut Australia-New Zealand TV commercial

By Kevin May | May 6, 2010

Expedia is rolling out its new branding to more corners of the world this week but has decided on a different approach for the Australia and New Zealand market. Read More

Expedia sends Building Blocks TV ad campaign to the UK

By Kevin May | April 29, 2010

Fresh from tweaking logos and some cosmetic elements to its country sites, Expedia is ready to unleash its TV ad campaign around the world. Read More

Seven of the best travel viral videos of all time

By Kevin May | April 26, 2010

With plenty of talk in travel about viral marketing, here is a run-down of some of the best travel-related videos of the past few years. Read More

News / Online

TripAtlas Custom Trips tab enables agents to market vacations to consumers

By Dennis Schaal | April 19, 2010

TripAtlas added a new tool which enables agents and tour operators to post adventure-oriented trips, supplier specials or alluring itineraries so they can market them to consumers. Read More

Kayak sending out new collection of TV commercials

By Kevin May | April 16, 2010

Metasearch engine Kayak is throwing its latest series of TV commercials out to an unsuspecting TV audience this weekend. Read More

News / Online

Twitter and Promoted Tweets, Virgin first travel company to try it out

By Kevin May | April 13, 2010

Virgin America will be one of the major consumer brands to trial the long awaited advertising platform from Twitter, known as Promoted Tweets. Read More

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Tiger Woods, Lee Westwood, Ernie Els - top golfers love private jet portals and travel tech

By Kevin May | April 12, 2010

Plenty of attention in recent months has been on Tiger Woods, his indiscretions and whether his sponsors - including the NetJets private jet portal - would stick by him. Read More

News / Online

Why Social TV was born to be in the hotel industry

By Viewpoints | April 8, 2010

The hotel sector is beginning to emerge from the slump of recent years and many businesses are looking for new ways to attract the web and media savvy 25-45 year old. Read More

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