Air New Zealand was recently singled out by Google as one of very few travel brands to have made good use video via YouTube.
And it looks like the airline is thinking seriously about how it can make the now obligatory YouTube channel more visually appealing and easier to use.
Gone is the standard template most brands use for their channel pages (Tnooz included), replaced with a video carousel and leaderboard image.
Further down are links to other social channels provided by the airline, sharing tools, before leading eventually into the existing YouTube template.
Other brands are looking at how to improve the standard template (Norwegian Cruise Line was one from September this year), but good examples are still few and far between.
Head of YouTube and display at Google UK, Dara Nasr, recently said such tweaking of the template is actually relatively easy to do (inevitably, Google has a team that can help) and the fast growing use of annotations will probably lead to even more creative uses of the YouTube channel.
Air New Zealand is right to take YouTube so seriously - the channel itself has had close to 750,000 views, the videos have captured 2.1 million views and at least one of its videos features on page one of Google for the phrase "air new zealand".