Marketing

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Teletext Holidays latest to single out social media as key channel

By Kevin May | April 7, 2010

A trend for UK travel companies to announce they are taking social media seriously and appointing dedicated agencies to build a strategy continues with Teletext Holidays. Read More

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Air Asia claims social media victory, admits huge resources needed to manage

By Siew Hoon Yeoh | April 7, 2010

AirAsia charts another milestone in its efforts on the social media front when its Facebook Fan Page exceeded the 200,000-fan base last week. Read More

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Travelocity trying every conceivable channel as Roaming Gnome hits Chatroulette

By Kevin May | April 5, 2010

Travelocity company mascot, The Roaming Gnome, appears to be fronting the first push by a travel company to tap into the mind-boggingly growth and popularity of Chatroulette. Read More

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Ten characteristics of the 2010 consumer - and not a mention of social media

By Kevin May | March 30, 2010

Not entirely travel-related but interesting synopsis of how consumers have changed their behaviour after the economically difficult period of 2009 into 2010, often technology-led. Read More

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Airline discovers why you need balls to mess with FIFA

By Timothy O'Neil-Dunne | March 22, 2010

Kulula is an upstart LCC carrier operating in South Africa. It is well known for its guerilla marketing and its quirky plane paint jobs. Read More

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Social media marketing -- out of the silos, into cross-channel strategies

By Dennis Schaal | March 18, 2010

Responsys released a survey of 150 email marketing pros and found that although 53% are promoting their brands through social media, some 48% of the marketers are fairly clueless as to which channels --... Read More

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When travel technology companies also turn into marketing firms - Travelport and Avvio

By Kevin May | March 1, 2010

Two almost simultaneous bits of news emerging today showing how traditional travel technology firms have turned to disciplines in media to establish new revenue streams. Read More

Travel Promotion Act fallout -- e-marketing to play substantial role

By Dennis Schaal | February 26, 2010

As the U.S. Travel Association gets ready to present a strategic plan to the U.S. Dept. of Commerce next week, in the wake of Thursday's passage of the Travel Promotion Act by the Senate, USTA President... Read More

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TripAdvisor leverages user reviews to name top movie hotels

By Dennis Schaal | February 26, 2010

TripAdvisor has come up with a clever way of slicing and dicing its content for marketing purposes by naming its Top 10 movie hotels in the U.S., and leveraging its user-generated content to do so. Read More

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Carnival, Travelocity say e-marketing, SEO, website tweaks behind traffic surge

By Dennis Schaal | February 24, 2010

So how did Carnival Cruise Lines and Travelocity manage to beef up the ranks of unique visitors to their websites in January? Read More

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Silent Bob Strikes Back @SouthWestAir

By Stephen Joyce | February 13, 2010

Hot on the heels of my Winning Airline Twitter Strategies post is a story hot off the Twitter feed. Read More

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South Africa DMO strikes six-figure advertising deal with TripAdvisor

By Dennis Schaal | February 10, 2010

South African Tourism, anxious to promote the destination as more than a football venue in anticipation of the World Cup in June, entered into what it describes as "a six-figure" advertising deal with... Read More

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How to win with an airline Twitter strategy

By Stephen Joyce | February 10, 2010

There seems to be two very distinct types of airlines using Twitter - those who "get it" and those who don't. Read More

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Fans of Lost: real-time video and Flight 815 in search results

By Kevin May | January 29, 2010

US TV executives will be delighted that the new and final season of trippy drama Lost is getting so much attention ahead of its premiere next week. Read More

Kayak snogs its way through latest pile of marketing dollars

By Kevin May | January 21, 2010

With Priceline releasing its new commercial featuring the omnipresent William Shatner as The Negotiator, metasearch engine Kayak is also in quickly with its latest effort. The ad, known simply as... Read More

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