Artificial intelligence-led technology is often seen only through the prism of providing direct consumer-facing benefits.
But there are a number of elements that are emerging that see AI being of giving brands themselves advantages in terms of their own internal processes.
For example, AI can be used as a workforce multiplier, allowing organizations to resolve issues, help them collect information from users or systems before handing off to third parties.
One conundrum is choosing the right problems to automate. In other words, what should be delegated to AI vs. letting humans handle an issue.
And perhaps most importantly, how to get buy-in on strategic initiatives from other divisions within a business.
Puneet Mehta, founder and CEO at Netomi, and Alfredo Tan, chief digital and innovation officer at WestJet, spoke to PhocusWire's Kevin May during The Phocuswright Conference 2018 in Los Angeles to explain more...
PhocusWire @ Phocuswright 2018 - Partner Interview: Netomi