It's all about how to attract attention to small destinations at the moment, following the success of a Swiss mountain village on Facebook and efforts elsewhere.
Latest indication of how thinking creatively can potentially raise the profile of a destination comes in the form of the Spanish town of Getaria.
Two whizzkids, Josetxo Perez Fernandez and Pedro Domecq Aguirre, entered the GoogleModel Your Town competition.
Using models, they re-created the town on Google Earth in 3D. The end result is remarkable:
NB:Technical spec here.