Pretty commonplace for companies these days to produce a video clip to outline how wonderful it can be to take a job within the organisation.
So, interesting that on Monday this week guidebook giant Lonely Planet uploaded a video to YouTube specifically to promote opportunities within its IT and web development divisions.
This move, of course, chimes with CEO Matthew Goldberg's drive to push the business into areas outside of its existing and core world of printed guidebooks.
Getting less publicity is news that business development manager Alex Cheeseman has left to join hotel site Gekko this week as commercial director.
His departure follows that of Matthew Cashmore, innovation ecosystem manager, quitting a few weeks ago to become digital director for magazine publishing group Hachette.
Cashmore is widely credited with spearheading many of LP's web and mobile projects over the past 18 months after joining from the BBC in October 2008.