LivingSocial inching toward IPO consideration of $1 billionNewsBy Dennis Schaal | July 8, 2011Share This article was originally published on Flash sales site LivingSocial believes group buying works for the travel industry so you can expect more along those lines considering that it is lining up bankers to execute what could be a $1 billion IPO.The Wall Street Journal reports [subscription] that LivingSocial has lined up Bank of America Merrill Lynch, Deutsche Bank and J.P. Morgan Chase as the main underwriters for an IPO valuing the company at $10 to $15 billion.Hey, if Groupon can try to get in on the IPO action, with travel central to its vision, LivingSocial may be able to do so, as well.LivingSocial added LivingSocial Escapes to its portfolio in November 2010.