Kelkoo never properly disappeared from travel, but with a dedicated boss in ex-Travelsupermarket MD Chris Nixon it is trying to raise its profile once again.
Six months after getting his feet under the table, Nixon appears to be kickstarting Kelkoo once more with a move to differentiate it from the multiple travel search competitors now in the sector since Kelkoo first blazed a trail over ten years ago in Europe.
The first visible sign that efforts are being made to reinvigorate the business is a deal announced this week with travel guide giant Frommers Unlimited.
The pair have united to produce a series of exclusive series of destination content guides for the search site, targeting the most popular cities around the world such as New York, Paris, London, etc.
The guides (which, as most know, can give a handy boost to a site's presence in search) will run on five countries site for Kelkoo including the UK, France and Italy.
Kelkoo is also in the throes of completely overhauling the travel section of the site, with focus groups being convened to test new ideas around functionality, ahead of a major relaunch later this year.