Jetstar gained almost 2% market share on category leaders Air New Zealand this week, but still only captures the equivalent of a third of the market leader's audience.
Jetstar has almost 10% share, while the main ANZ site and the GrabASeat auction brand have a 67% combined total.
Most popular travel websites in New Zealand for the week ending October 1 2011:
Agencies
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Destinations and Accommodation
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Airlines
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NB: Data courtesy of Experian Hitwise