Australian low-cost carrier Jetstar is the first airline in the world to announce a pilot project to give passengers a new Apple iPad for in-flight entertainment.
The trial, beginning later in June 2010, is not driven entirely by a slurp of the iPad Kool Aid - passengers will have to fork out $Aus 10 (£5/$8) for the privilege, meaning the airline stands to add something to its ancillary revenue target once costs are met.
The airline is working with Bluebox Avionics and Stellar Inflight to provide the software and iPad handsets. Bluebox recently announced an airline would using its system soon.
Passengers on Jetstar will be able to access movies, music, TV shows, games and e-books as part of the in-flight system for the airline.
Restricted to a handful of routes around Australia initially, Jetstar chief executive Bruce Buchanan says if successful the service will be extended across the airline's domestic and international network.
Apple says around two million iPads have been sold since the product launch in April. The device went on sale in countries outside of the US last week.