Four out of ten Europeans would consider booking a holiday or flight via mobile device, although Brits are the least mobile-friendly with less than a third keen on the idea.
Just 31% of Brits say they will purchase a travel product on a mobile device, compared to a 39% average across Europe.
Politics and economy troubled Italians have come in the highest in the annual travel trends survey by TripAdvisor, with 57% claiming they would book a travel product via a mobile.
Over half (54%) of Brits declined outright to purchase travel online via a non-desktop or laptop machine, the survey of over 6,000 Europeans found.
Meanwhile, concerns about the state of the economy is the biggest worry for Brits in their 2012 travel plans, knocking last year’s concern of volcanic ash off the top spot.
A third reckon the economy is their biggest concern, although only 27% of Europeans as a whole have a similar worry.