Forget for a moment the toe-curling commentary and soft-lighting in this promotion clip, many still consider this effort from Sheraton Hotels to be the best example of Microsoft Surface in action.
The reason? It combines all the concierge facilities that a typical hotel would include offline (at a desk, in other words) into a single interactive application.
Developers and Surface engineers in the UK and North America agree that very few applications in any vertical market have come close to reproducing this as yet.
Perhaps the worrying conclusion from that is the fact that the Sheraton app was built almost 18 months ago and, as yet, nobody has taken it on further.
Nevertheless, TravelTainment's Surface app for travel agents, revealed here yesterday, might give it a run for its money, at least in terms of integration with an offiline environment.