MakeMyTrip's look at Indian travel patterns says that 18-35-year-olds are "the driving force behind the changing travel landscape".
Its 2016 Indian Travel Report highlighted that 18-35-year-olds accounted for two-thirds of the trips taken in the first half of the year.
Clearly, mobile is a huge driver of travel growth in India and Nasdaq-listed MakeMyTrip's financials have reported blockbuster growth in mobile bookings. It has also been concentrating its marketing activities on securing new users via app-based promotions and upping its activity in second and third tier cities across India.
This strategy has always been presented as a long-term vision. In the first six months of 2016, 30% of its new customers were in the 18-24-year old bracket, compared with 24% in the first six months of 2015.
Its younger customers are also showing a distinct preference for short-haul international travel, accounting for 65% of short-haul bookings.
They are also travelling more often - 63% of the young travelers took more than four trips in the half compared with 54% last time.
Its financial year runs from April to March whereas this report covers January to June so the numbers are slightly different. In the first six months of 2016 mobile accounted for 54% of the bookings compared with 25% in the first six months of 2015.
Other stats of note show how spontaneous Indian travellers are, particularly for domestic trips, with 70% booked within a week of arrival. Late bookings are also taking a bigger slice of international bookings, with 65% booking within four weeks of departure compared with 59% last time.
Related reading from Tnooz:
MakeMyTrip increases margins, mobile, ad spend and losses (July 2016)
MakeMyTrip takes Ctrip’s advice (May 2016)
Google India sees big hike in searches for branded budget hotels (April 2016)
NB Image by Natalia Deriabina/BigStock