Believe or not, there are still quite a few figures dotted around the industry who remain sceptical about how influential mobiles and tablets will be on travel.
Whilst there is no denying that the spirited adoption of smartphones has altered the way people communicate with one another and brands, perhaps there is a valid degree of nervousness kicking about with regards to throwing good money down the drain on useless apps and mobile web services.
Despite these concerns it is worthwhile (re)examining the evidence every now and again to understand just quite how fundamental the the humble mobile (and its sister tablet device) has become in the lives of owners.
Marketing Exchange has pulled together a decent infographic to demonstrate such growth and trends.