The ability for outstanding marketing collateral to stand out from the crowd is directly tied to how technology and creativity resonate together.
A new video from HotelClub does just that, taking the now-common hyperlapse technology and combining it with "old school" real-time video footage to create a mash-up that truly captures the essence of a London night as two individuals travel through the city to experience it after dark.
The video is described as such:
London is the very definition of a 24-hour city, and becomes a whole new world at night. London Lights explores and captures in time-lapse the after-hours movements of the inner city from a number of instantly recognisable vantage points, offering a fresh perspective of some of the UK capital's most famous landmarks.
And, like any good travel video, it definitely makes you want to experience the place up close and in person. The subtle moodiness of the British capital comes across in an eerie and slightly off-kilter approach that engages viewers outside of traditional, and blatantly promotional, travel collateral.