MARKETING: The drive towards responsive design capability is not only creating challenges (and opportunities) for technicians behind the industry's digital services, but also impacts on how marketers should think about the content they use to fill their pages. READ MORE on ClickThrough.
A few years ago, accessible web design simply meant testing your site in the most popular browsers and ensuring that you had descriptive ALT tags and easy-to-use navigation.
Today, the popularity of smartphones and tablet PCs has made designing accessible, attractive websites much harder.
More and more people are accessing online content using their iPads or mobile phones. They do product research during their daily commute and book their holidays on their phones while they’re at work.
As a marketer, you need to make sure that your web content looks as good on a four-inch screen as it does on a desktop PC.
READ MORE on ClickThrough
NB:Web wireframe image via Shutterstock.