MARKETING: You've spent months creating a suite of mobile applications for various devices and you're ready to unleash them all on your current users and the wider world. But most people know promoting apps is not easy, especially for brands with few customers. Read the full story on Smashing Magazine.
Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, wishful thinking.
In reality, most successful developers kick off their marketing efforts months before release.
You can, however, get a head start with email marketing, not only by wrangling testers and staying in touch with users, but by successfully building hype for your app.
Then it it is all about launching and measuring results, tweaking your marketing messages along the way.
Read the full story on Smashing Magazine.
NB:Mobile app image via Shutterstock.