The internet might have led to decreased loyalty and more shopping around for the best flight, hotel or package holiday but there could be worse to come.
The following infographic
suggests today's 24/7 teens are growing up with an even shorter attention span than their parents.
- 23% of all teens (aged 13 to 17) own a tablet, 27% when it comes to girls
- 80% own a computer
- 78% own a cellphone and 37% a smartphone
When it comes to the future of the hyperconnected generation, the balance is slightly tipped in favour of it being positive although concerns around instant gratification, being too dependent on devices and becoming shallow consumers of information are raised.
On the upside however, they might be efficient multi-taskers and able to absorb more information.