SYSTEMS: The industry is forever hearing about personalisation from the likes of airlines and hotels as they try to have a deeper and more valuable relationship with customers. But how will the devices that consumers use, the data brands collect and the platforms available play out in the long term? Read the full story on The NextWeb.
Social media already adds a personal layer to our online experience, but next-generation web services are tapping the power of the cloud and massive data sets.
This, in theory, bring us a new level of personalization in recommendations and behavioural predictions.
Search plus your personal life
Unsurprisingly, Google is heavily invested in the move to personalization. It announced a significant step towards personalized search last week with a plan to begin sourcing information from Gmail, Calendar and Google+ for search results.
This isn’t the first time that Google has taken its search engine personal, but the company is clearly trying to adjust our expectations for it.
Read the full story on The NextWeb
NB:Personalisation image via Shutterstock.