SOCIAL: Alongside the filter-heavy use of Instagram by consumers the world over to show off their travels, there should be more to the image-sharing network for actual brands in the sector beyond just showcasing products. A bit of imagination, thankfully, goes a long way. Read more on Social Media Examiner.
Instagram was one of the fastest-growing social media channels for brands during 2013.
But whilst many brands know it’s an effective platform for branding and marketing your products and growing a community, what many may not know is that Instagram is a powerful tool to collect customer-created content you can reuse to your advantage.
There are a number of methods a brand can use with a wider Instagram strategy to not only boost a social media presence but also cover areas as diverse as recruitment, advertising and video creation.
Read more on Social Media Examiner
NB:Instagram image vis Shutterstock.