HotelsCombined is creeping up behind Booking.com in the list of leading travel websites in Australia, although TripAdvisor still dominates the accommodation category.
TripAdvisor has a commanding 14% market share of the destinations and accommodation category (Australia and global sites combined), but a 1.5% leap in share for HotelCombined between December and January has put it in third place behind Booking.com.
In the airline category, Qantas leapfrogged sister carrier Jetstar to retake top spot.
Most popular travel websites in Australia for January 2013:
Agency
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Destinations and Accommodation
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Airlines
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Search Terms
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NB: Data courtesy of Experian Hitwise
NB2: Uluru image via Shutterstock.