QR codes are beginning to permeate a number of areas of the industry - from mundane print ads to the weird hotel designed purely from angles and image of the code.
Radisson Edwardian, a chain of 14 luxury hotels in locations around the UK such as London, Manchester and Heathrow Airport, is trying out its own use of QR codes by attempting to raise the profile of its restaurants.
The idea is that every menu card in 11 of the hotel's restaurants has a QR code included next to a number of the listed items.
Diners can scan the QR code and when they get to a web connection (and some spare time, presumably) can gain access to specific content on the Radisson website related to the restaurant or product.
For example, a code might direct diners to Dish of the Month, a page of the site including a recipe and video demonstration and instructions from the chef who designed the dish.
A Radisson official says the restaurant and food elements of the brand have become a "promotional priority", so integrating QR codes has become a "powerful vehicle" to showcase what is on offer to guests.