Google

Google has high hopes for upper-funnel AdWords
News / Online
Google has high hopes for upper-funnel AdWords
By Dennis Schaal | April 8, 2010
Google is in the midst of a rolling launch to AdWords advertisers of Search Funnels, a tool designed to give them a view of the role played by consumers' keywords clicks and ad impressions, sometimes... Read More
TripIt likes Google travel link, but apps marketplace for business is even better
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TripIt likes Google travel link, but apps marketplace for business is even better
By Dennis Schaal | March 31, 2010
Apple iPhone and Google Android apps get a lot of buzz these days, but TripIt likes the bump it is getting out of the newly launched and less publicized Google Apps Marketplace for business. Read More
Google expressed interest in Mobissimo, viewed product demo, launched own hotel maps
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Google expressed interest in Mobissimo, viewed product demo, launched own hotel maps
By Dennis Schaal | March 31, 2010
Curious developments in the world of maps, pricing and metasearch as it appears Google was courting a metasearch player in 2009. Read More
How Google made search sexy again in one week
News / Online
How Google made search sexy again in one week
By Siew Hoon Yeoh | March 26, 2010
So Google makes the news for two reasons: its pull-out of China (it has shut down its mainland portal and diverted searches to its uncensored Hong Kong-based site) and moving into travel metasearch. Read More
Google Maps adds hotel search and pricing, panic and confusion assured
News / Online
Google Maps adds hotel search and pricing, panic and confusion assured
By Kevin May | March 23, 2010
Google launched an experiment through its mapping division last night to place search and price functionality against hotel listings on Google Maps - implications of which could be far-ranging. Read More
Google kaboom -- disruption coming from search, video, mobile, cloud
By Dennis Schaal | March 10, 2010
Dennis Woodside has some simple advice for travel marketers who will have to try to cope with the coming disruption -- "dog-fooding." Read More
Google exec on Buzz, Super Bowl ad, behavioral advertising, tablets
News / Online
Google exec on Buzz, Super Bowl ad, behavioral advertising, tablets
By Dennis Schaal | March 10, 2010
Google's Dennis Woodside says the company rolled out Google Buzz too abruptly and likely won't introduce other new products in a similar manner. Read More
Google extends Comparison Ads drive, hints that travel is in its sights
By Kevin May | February 25, 2010
In a move likely to reignite the ongoing debate about Google's influence over the travel industry, engineers have the sector back on their radars as they launch another AdWords Comparison Ads trial. Read More
Lastminute.com and Google - the best advertising that money can't buy
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Lastminute.com and Google - the best advertising that money can't buy
By Kevin May | February 22, 2010
Google surprised many in adland a few months ago when its first major outdoor advertising campaign was launched simply to plug its Chrome browser. Read More
Basking in Google glory, Kayak launches Trips in the UK, upgrades iPhone app
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Basking in Google glory, Kayak launches Trips in the UK, upgrades iPhone app
By Kevin May | February 15, 2010
Fresh from being cited by Google as a key competitor, Kayak is rolling out its trip planning tool to the UK market this week and also unveiling a major upgrade to its iPhone app. Read More
Google takes Kayak by surprise, named as key competitor
By Kevin May | February 14, 2010
Some folk in Connecticut, US, will be scratching their heads as feverishly as they are digging their way through the snow after Google named the metasearch firm Kayak on its list of competitors. Read More
Super Bowl ads: Homeaway yes, Google probably, Kayak no
News / Online
Super Bowl ads: Homeaway yes, Google probably, Kayak no
By Dennis Schaal | February 7, 2010
All of the excitement leading up to tonight's Super Bowl has little to do with the gridiron and much to do with the advertisements. Thus, John Battelle's Searchblog reports that Google will break... Read More
Industrial Relations 2.0 - Unions turns to Twitter in fight against British Airways
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Industrial Relations 2.0 - Unions turns to Twitter in fight against British Airways
By Kevin May | January 26, 2010
Company-employee disputes are not like they used to be - if the latest spat between British Airways and a union representing cabin crews are anything to go by. The long-running face-off between BA and... Read More
TripAdvisor hoping for detente over Google-China Cold War
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TripAdvisor hoping for detente over Google-China Cold War
By Kevin May | January 18, 2010
User review giant TripAdvisor will have a few worries on its mind if Google follows through on its threat to pull out of China following a row over cyber attacks on government protestors. Tnooz has... Read More
Not Apple or Google, I'm A PC says Amadeus boss
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Not Apple or Google, I'm A PC says Amadeus boss
By Kevin May | January 14, 2010
Tim Russell, UK & Ireland managing director of travel technology and GDS supplier Amadeus, says his company is most similar to Microsoft than the arguably more glamorous Apple or Google. Tnooz thought... Read More
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