Google

News / Online

Google puts user reviews and ratings into AdWords

By Kevin May | April 23, 2010

Google users will soon see consumer reviews and product ratings placed inside Google AdWords as yet another slice of the search engine's "experimentation" is revealed. Read More

News / Online

Is Google-ITA really a great fit?

By Dennis Schaal | April 23, 2010

Is ITA Software's airline-hosting business a deal-breaker or a deal-maker with Google? Read More

News / Online

Apple wants to be the ultimate travel assistant with iTravel

By Kevin May | April 22, 2010

If it wasn't enough that Google is rumoured to buying travel technology company ITA Software, then this next move by Apple may just finish a few people off completely. Read More

News / Online

Panic for most, joy for a few as rumour of Google-ITA Software deal intensifies

By Kevin May | April 21, 2010

Rumours of a deal for Google to buy ITA Software have swept around the industry for weeks, but nobody close to the pair has agreed to go on the record. Read More

News / Online

MyTravelGoogle nothing to do with Google, just cheeky opportunism

By Kevin May | April 19, 2010

The ordinary traveller might be excited to hear about this intriguing website known as MyTravelGoogle, especially as it has started appearing in search results. Read More

News / Online

Google has high hopes for upper-funnel AdWords

By Dennis Schaal | April 8, 2010

Google is in the midst of a rolling launch to AdWords advertisers of Search Funnels, a tool designed to give them a view of the role played by consumers' keywords clicks and ad impressions, sometimes... Read More

News / Online

TripIt likes Google travel link, but apps marketplace for business is even better

By Dennis Schaal | March 31, 2010

Apple iPhone and Google Android apps get a lot of buzz these days, but TripIt likes the bump it is getting out of the newly launched and less publicized Google Apps Marketplace for business. Read More

News / Online

Google expressed interest in Mobissimo, viewed product demo, launched own hotel maps

By Dennis Schaal | March 31, 2010

Curious developments in the world of maps, pricing and metasearch as it appears Google was courting a metasearch player in 2009. Read More

News / Online

How Google made search sexy again in one week

By Siew Hoon Yeoh | March 26, 2010

So Google makes the news for two reasons: its pull-out of China (it has shut down its mainland portal and diverted searches to its uncensored Hong Kong-based site) and moving into travel metasearch. Read More

News / Online

Google Maps adds hotel search and pricing, panic and confusion assured

By Kevin May | March 23, 2010

Google launched an experiment through its mapping division last night to place search and price functionality against hotel listings on Google Maps - implications of which could be far-ranging. Read More

Google kaboom -- disruption coming from search, video, mobile, cloud

By Dennis Schaal | March 10, 2010

Dennis Woodside has some simple advice for travel marketers who will have to try to cope with the coming disruption -- "dog-fooding." Read More

News / Online

Google exec on Buzz, Super Bowl ad, behavioral advertising, tablets

By Dennis Schaal | March 10, 2010

Google's Dennis Woodside says the company rolled out Google Buzz too abruptly and likely won't introduce other new products in a similar manner. Read More

Google extends Comparison Ads drive, hints that travel is in its sights

By Kevin May | February 25, 2010

In a move likely to reignite the ongoing debate about Google's influence over the travel industry, engineers have the sector back on their radars as they launch another AdWords Comparison Ads trial. Read More

News / Online

Lastminute.com and Google - the best advertising that money can't buy

By Kevin May | February 22, 2010

Google surprised many in adland a few months ago when its first major outdoor advertising campaign was launched simply to plug its Chrome browser. Read More

News / Online

Basking in Google glory, Kayak launches Trips in the UK, upgrades iPhone app

By Kevin May | February 15, 2010

Fresh from being cited by Google as a key competitor, Kayak is rolling out its trip planning tool to the UK market this week and also unveiling a major upgrade to its iPhone app. Read More

Most Popular
Latest Stories