So here is a diagram outlining the core issue Google thinks it is trying to solve with the purchase of ITA Software
Admittedly it is a little crude, but consider the issues for an airline – which channel would it favour?
Click on image for larger version]
- A defined Google provided customer mid-price cost.
- An unknown high cost customer via the GDS channel.
- Or a known customer low cost with all parameters known.
Your call, Mountain View.