Once you get past the gushing excitement of participants in this online get together for an upmarket clothing brand, it makes you think how Google Hangouts might work for travel.
There are lots of companies beginning to do interesting things with Pinterest (see here) and Instagram so why not Google Hangouts? This one is described as history in the making for being the first ever Google+ 'shoppable' hangout.
While there are some obvious applications in terms of training, product demonstrations, team meetings etc, what about the potential for actual retail.
No need to have shops, just a nicely decorated room with beautiful destination images and someone knowledgeable to speak about a hotel, resort, special interest holiday, cruise and so on.
What if, for example, a hotel was to use it to engage with customers booked in for a forthcoming stay. A concierge could be on hand to tell them what's on offer in a location and someone else to explain facilities at the property.
Hundreds of guests checking in for a stay within the next few months could tune in to the hangout, ask questions and really learn about what's in store for them.
Equally, a tour operator could take advantage of its social nature to talk about and get people excited about a holiday or, an element of a holiday, such as excursions and fill the right hand side with images and additional details.
Or, an online travel agent/metasearch service could host regular deals hangouts for all the bargain hunters trawling the web for the best offers.
In fact, there's probably some sort of engagement application of Google Hangouts for every kind of travel company out there.
What's the point? Well, content would be fresh, engaging for actual or potential customers, not a drain on resources and could add value.
So, just plain daft or is there something in it?