MARKETING: When Google sneezes, digital marketers tend to reach for their handkerchiefs. That's the way the world of SEO works. But whilst "death of SEO" is a catchy phrase to use in the tech media and likely to send agencies into a fits of panic, perhaps the reality is somewhat different. Read more on Huffington Post.
Google finally did us all the service of stopping the charade of keyword privacy concerns in analytics packages, and finally removed them entirely from their search referrers this week.
Rand Fishkin, CEO of Moz (the worlds best selling SEO toolset) wrote a piece on his personal blog, calling it the first existential threat to the industry.
It was even reported on the Huffington Post UK as the "end of analytics".
Why have they done this to us?
Read more on Huffington Post
NB:Grim reaper image via Shutterstock.