WomansDay, with its almost 1.6 million unique visitors per month, plans to create a travel tab, featuring content from Frommer's Unlimited.
Frommer's Unlimited, the B2B business of the guidebook publisher, states it will provide "customized expert and unique content" for travelwell, the name of the as-yet-to-be published WomansDay.com travel tab.
Craig Schickler, director of e-business development at Wiley, Frommer's parent, says travelwell will combine travel inspiration with practical tips for trip-plannning purposes.
A timetable for when the new travel tab would go live was not immediately known.
With a circulation of 3.8 million, Woman's Day is a popular print magazine -- it says it is the fourth largest in the U.S. -- and its editorial slant will never be mistaken it for Mother Jones.
Editorial content -- not from Frommer's -- featured on WomansDay.com today included 8 Love-Talk Taboos and What's For Dinner?
In fact, Carlos Lamadrid, the Woman's Day chief brand officer, points to the Frommer's-Woman's Day alliance as providing a great family vacation-planning resource for "the CEO of the household, the woman."
Sounds sort of like Father Knows Best or the Donna Read Show, no?
But, hey, who can argue with nearly 1.6 million unique monthly visitors, with hordes of travel-planners among them.