SYSTEMS: Big Data - love or hate the term, companies have to understand what they can do with enormous levels of content they capture every day about customers and products. But perhaps those better placed to capitalise are startups. READ MORE on StartupProfessionals.
Even though Big Data has now been around for a few years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing.
According to IBM, companies have captured more data in the last two years than in the previous 2,000 years.
This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Every day, we create 2.5 quintillion bytes of data — much of it unstructured and far beyond the capability of conventional databases.
So what are the key opportunities for new businesses exploring how to REALLY make use of Big Data?
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NB: Big data image via Shutterstock.