The Phocuswright Conference 2021 - five questions for Steve Kaufer

The Phocuswright Conference is coming up November 15 to 17, with its usual wide array of speakers, events and networking.

Ahead of some of the key sessions on Center Stage, PhocusWire is outlining some of the main areas for discussion for the program's executives and panels.

Steve Kaufer co-founded Tripadvisor in 2000, with a mission to help travelers around the world plan and book the perfect trip.

The company helps 463 million travelers each month and features 860 million reviews of 8.7 million accommodations, restaurants, experiences, airlines and cruises.

It also allows users to compare prices on hotels, cruises and flights, book experiences and reserve tables at restaurants.

Five questions for Steve Kaufer:

1. Over three years on since Tripadvisor acquired Bokun, what's your perspective on the progress so far to digtalize the tours and activities sector?
2. You have been a vocal critic in the past of Google's ongoing efforts to influence travel shopping and booking behavior. What's your current perspective on the company's strategy?
3. When the Tripadvisor Plus subscription product reaches it first birthday in early-2022, what metrics will you be measuring its success by?
4. If there is one element within the Tripadvisor business that you could start over again, what would it be and why?
5. And what element(s) are still missing from the Tripadvisor portfolio of services and brands?