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Why Twitter needs to change (sadly against the wishes of users)

By PhocusWire | May 27, 2015

Twitter has a problem. It wants to appeal to everyone, all at once. Read More

News / Online

Facebook continues content push by adding critic reviews to restaurant pages

By Nick Vivion | May 26, 2015

In its bid to increase the quality of hosted content beyond user-generated tidbits, Facebook has added selected critic reviews to restaurant pages. The run is limited to only a couple of thousand r Read More

News / Distribution

The consumer interface (not assets) is where the action is

By PhocusWire | May 26, 2015

Ponder this new reality for a moment - Uber, the world’s largest taxi company, owns no vehicles. Read More

News / Online

Should you be using Facebook Messenger for live customer service?

By Nick Vivion | May 5, 2015

You've invested countless dollars and hours into an amazing Facebook presence that offers direct engagement with your core customer base — so should you also be available via Facebook Messenger? Th Read More

News / Technology

Cleartrip unlikes Facebook's Internet.org in India

By Martin Cowen | April 17, 2015

Indian OTA Cleartrip has pulled out of internet.org, the Facebook-run initiative designed to make internet access more widely available around the world. Net neutrality campaigners in India have ar Read More

News / Online

What are travellers saying when they use social media at airports? [INFOGRAPHIC]

By Kevin May | April 17, 2015

Many passengers have their heads buried in a device or laptop as they wander around or wait at an airport. Frequently they are browsing or updating their social media channels - but is it to rant a Read More

News / Technology

Periscope: ten types of users so far

By PhocusWire | April 6, 2015

Unless home is under a rock without an internet connection, it’s likely you’ve heard of Periscope. Read More

News / Online

Virality in marketing is absolute nonsense

By PhocusWire | April 3, 2015

Everyone wants their product to go viral. Why wouldn’t you? It’s like the holy grail of marketing. Read More

News / Technology

Hotels need to get the (Facebook?) message

By Viewpoints | April 1, 2015

At the recent F8 (Facebook Developer Conference), a considerable amount of time (parts of the first and second day keynotes, at least three sessions) was spent on its efforts to improve the technology Read More

News / Online

Thailand attraction ignites social media storm with elephant picture on Facebook

By Kevin May | March 30, 2015

UPDATE (Monday 30/3): Nikki Beach Resort has still not responded to requests for comment, but has released another statement from its Dubai HQ: "To elaborate on our last statement, we would like t Read More

News / Online

Time for airlines to rethink their social media marketing

By Viewpoints | March 25, 2015

Marketers have been banging the drum about social marketing and its benefits in recent years. However, now it seems that as the potential for organic reach fades, brands will be forced to invest in ta Read More

News / Online

Exactly how many Facebook fans were lost by hotels in the Great Purge?

By Nick Vivion | March 24, 2015

Facebook's Great Purge came to a close last week, and many brands experienced precipitous drops in total likes as the social network removed deactivated or memorialized Facebook pages from counts. So Read More

News / Online

Picture evidence, please - the new rules of the social media era

By PhocusWire | March 23, 2015

The cultural premium now placed on recording and broadcasting one’s life and accomplishments means that social media has a problem. Read More

News / Online

Facebook marks 2 million advertisers with native mobile app

By Nick Vivion | February 25, 2015

Facebook has marked a significant milestone in its company history, logging over 2 million advertisers on Facebook for the first time. The bulk of these advertisers are small businesses, and the comp Read More

News / Online

Facebook's transition to viewed impressions

By Nick Vivion | February 20, 2015

There's a change afoot for digital marketers — Facebook is pushing for a wholesale change in ad effectiveness measurement, moving from "impressions served" to "impressions viewed." The idea is to m Read More

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